AI has helped advertisers build richer audience profiles, optimise lead generation and analyse customer behaviour for many years. But today, generative AI and machine learning (ML) are ushering in a new era of creative automation.
Our latest e-book explores how AI is making an impact in advertising, with three key steps for success in implementing the technology at your firm.
The full e-book covers:
- The state of AI in advertising
- Understanding the generative AI revolution
- How to evaluate your AI opportunities
- How Endava can help
Download the e-book to learn more as you get started or continue your journey with AI.
