From AI’s meteoric rise to continued algorithm and platform shifts, the advertising industry is navigating a new phase of digital transformation.
However, to unlock the true potential of AI, advertisers need to first consider core modernisation. Without first taking steps to modernise their core, media companies risk being held back by outdated technologies.
In this e-book, we explore:
- The challenges of using legacy technology systems
- The real-world impacts of core modernisation on advertisers
- The benefits and ROI of core modernisation and AI together
- Strategies that will unlock future AI success
Download the e-book to learn more about how AI enables core modernisation and vice versa – and get the insights you need to stay ahead in the advertising space.
