Find Out if You’re Ready To Launch Your Own Retail Media Network

How ready are you to launch an RMN?

Retail media is no longer a trend but a fast-maturing revenue stream. In just a few years, it’s become one of the fastest-growing segments in digital advertising, with global retail media ad spend expected to surpass TV advertising by 2028.

For advertisers, it’s proving extremely beneficial. Placing campaigns close to the point of purchase increases conversion potential, and access to retailers’ rich first-party data helps them navigate a world without third-party cookies.

However, for retailers, it creates a new revenue stream, increasing margins in a typically competitive and volatile market. While Amazon, Walmart, and Target lead the way, smaller retailers are also taking advantage of the opportunity, establishing high-value, audience-specific niches.

In this e-book, we offer a practical framework to help you evaluate your readiness to launch your own retail media network. You’ll learn:

• What retail media is and why it matters
• The commercial case for moving early
• The core components of a high-performing RMN
• How to assess your position using the Retail Media Readiness Matrix
• Practical steps to prepare your business for launch

Download your copy and take the first step towards unlocking a scalable new revenue stream for your business. Then, explore how we help brands leverage retail innovations on our industry page.