Modernisation in Motion: How Technology Is Shaping the Future of Media
Download reportMedia plays an important role in keeping us connected. But behind the scenes of the shows, sports and other media we consume, many companies are struggling to modernise. With the advent of new technologies escalating, how can sports organisations, broadcasters, advertisers and others emerge as tech-savvy standouts?
For our latest research report, we surveyed over 700 media professionals across the UK, US and Australia to discover how media companies are navigating this era of transformation, with commentary from our subject-matter experts on how modernisation can drive operational efficiency and unlock new revenue opportunities across the industry.
In the full 60-page report, you’ll learn about:
- The current state of media’s technological transition: Close to half of media organisations are modernising their processes and systems, signalling an industry-wide commitment to innovation.
- How business models are evolving: Companies are increasingly adopting direct-to-consumer platforms and exploring new monetisation strategies.
- Why technology modernisation is critical: Nearly 90% identified technology as foundational to their strategy, yet many grapple with outdated systems.
- How personalisation and data-driven insights build success: Essential tools for modernisation, like AI and big data analytics, are transforming audience engagement, operational efficiency and revenue generation.
- The barriers to modernisation: Common challenges include resistance to change, regulatory complexity, data security and skill gaps among employees.
- The need for current state analysis (CSA): Conducting a CSA is crucial for media organisations to identify gaps in their technology infrastructure.
Download the report today for benchmarks on how fellow industry leaders are growing through modernisation – and how your organisation can position itself for success in the face of change.
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