Agentic Commerce: The Future of AI-Driven Shopping Experiences

Video
 23 min watch
Abstract digital shopping journey with AI agents navigating connected commerce pathwaysWatch the demo

Agentic commerce is moving beyond experimentation. As AI agents begin to act on behalf of buyers and sellers, the payments value chain faces a bigger question than automation: who is trusted to do what, and who is liable when something goes wrong? 

In this session from Merchant Transact, Colin Wood, Client Partner at Endava, explores why agentic commerce is not simply the next phase of checkout innovation. It is a fundamental shift in delegated authority, merchant trust, transaction liability and dispute resolution. 
 
What you will learn
 
  • Why agentic commerce is a trust problem first, not just a technology problem
  • The difference between agentic commerce and agentic payments
  • How delegated authority changes liability, disputes and remediation
  • Why card networks currently provide the strongest trust infrastructure
  • How limits, digital identity and agent-bound tokens could shape adoption  

 

Download the full video to learn how banks, merchants, schemes and payment providers can prepare for the next phase of commerce. 

Watch the video