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Mastering Customer Retention in the Media Industry

Whitepaper
 30 min read
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We all know the theory that it costs less to keep a customer than to acquire a new one. For every media company, it is crucial to know and retain existing customers - not only to save costs, but also as an indicator of the company's current development.

“Customer Retention in the Media Industry", is a guide to understanding churn and identifying innovative approaches to prevent its impact on your business. This paper discusses the topic from a variety of angles, including:

  • The risks of churn
  • How to measure and understand its impact
  • How AI and machine learning can help predict churn
  • What steps to take to stop customer churn before it starts

Are these the customer engagement insights you've been looking for?

If so, download the whitepaper now to read the full report and apply the insights to your own workflows!

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