The Role of Systems Integrators in Airline Commercial Transformation

In collaboration with T2RL, Endava has developed a whitepaper exploring how systems integrators can help airlines navigate the shift to modern retailing.

Airlines are moving from legacy, ticket-centric models to dynamic, offer- and order-based retailing. This transition goes far beyond technology, impacting operating models, teams and commercial strategy. Drawing on industry research and real-world insights, this paper examines the role systems integrators play in enabling successful airline commercial transformation.

What you’ll learn

• Why modern airline retailing requires more than incremental IT change
• The commercial and organisational challenges airlines face as they transition to modern, offer- and order-based retailing
• How systems integrators help bridge strategy and execution across complex environments
• Different engagement models, from delivery support to long-term transformation partnerships
• Where systems integrators add the most value across commercial systems, data and operations

As airline retailing models continue to evolve, commercial transformation is becoming a long-term capability, not a one-off programme. Systems integrators play a critical role in helping airlines adapt at pace while maintaining operational resilience.

Download the paper to understand how airlines can build the capability, agility and resilience needed for modern retailing.